Services marketing: integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary JoMaterial type: Text

TextPublication details: New Delhi Tata McGraw-Hill 2003 Edition: 3rd edDescription: xx, 668p. pISBN: 0-07-053042-4Subject(s): Service industries-Marketing ;Customer services ;MarketingDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.8 ZEI (Browse shelf(Opens below))	Available		C143

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Previous	658.8 SMI Principles of pharmaceutical marketing	658.8 SMI Pharmaceutical marketing: principles, environment and practice	658.8 SMI Pharmaceutical marketing: principles, environment and practice	658.8 ZEI Services marketing: integrating customer focus across the firm	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innova	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innova	658.802 RAO Services marketing	Next

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