Living the brand: how to transform every member of your organization into a brand champion

By: Ind, NicholasMaterial type: Text

TextPublication details: New Delhi Kogan Page India 2004 Edition: 2nd edDescription: iv, 219p. pISBN: 0-7494-4316-2Subject(s): Brand name products ;Business names ;Management-Employee participation ;Corporate image ;BrandingDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.827 IND (Browse shelf(Opens below))	Available		C162

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Previous	658.812 WEL Kaizen strategies for customer care: how to create a powerful customer care program and make it w	658.827 DRA Brands in the balance: meeting the challenges to commercial identity	658.827 GAD 4-D branding: cracking the corporate code of the network economy	658.827 IND Living the brand: how to transform every member of your organization into a brand champion	658.827 JON What's in a brand: building brand equity through advertising	658.827 KAP Strategic brand management: Creating and sustaining brand equity long term	658.827 KAP Strategic brand management: Creating and sustaining brand equity long term	Next

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