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Pharmaceutical marketing: principles, environment and practice

By: Smith, Mickey CContributor(s): Kolassa, E. M./Perkins, GregMaterial type: TextTextPublication details: Chandigarh Unistar 2004 Description: xvi, 371p. pSubject(s): Pharmaceutical marketing ;Pharmaceutical pricing ;Product promotion ;Research and developmentDDC classification: 658.8
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