Marketing as strategy: understanding the CEO's agenda for driving growth and innova

By: Kumar, NirmalyaMaterial type: Text

TextPublication details: New Delhi Penguin 2006 Description: xv, 270p. pISBN: 0-14-306189-5Subject(s): Marketing ;Strategic planningDDC classification: 658.802

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.802 KUM (Browse shelf(Opens below))	Available		5610
Books	NIPER LIBRARY	658.802 KUM (Browse shelf(Opens below))	Available		5611

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