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1.
Social media marketing in pharmaceutical industry

by Hardik Mewada | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

2.
Effect of corporate branding in pharmaceutical industry

by Dhaval Patel | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

3.
Study of critical factors influencing employee retention in pharma sector

by Saurabh Vasista | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

4.
Impact of sales promotion on brand equity of health supplements on consumers

by Paresh Renuka | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

5.
Brand equity in pathology laboratory marketing

by Abhijeet Goon | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

6.
Impact of celebrity endorsement and evaluation of factors contributing to success of the endorsement

by Brijrajsingh Gohil | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

7.
Pharmacists, perception and practices on generic medicines

by Rushabh Gandhi | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

8.
Adoption behavior of physicians towards e-detailing

by Sanjay Kumar A. Mishra | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

9.
Attitude of medical students towards relationship with pharmaceutical industry

by Naman Shukla | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

10.
A relational study on service recovery satisfaction (recovstat) dimensions (communcation, empowerment, feedback, atonement, explanation, tangibles) and customer satisfaction in context of hospitals

by Arun Baviskar | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

11.
Study of factors affecting sales force effectiveness in pharmaceutical industry

by Neha Agarwal | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

12.
Analysis of attitudes held by pharmaceutical retailers towards OTC drugs:

by Arun Baviskar | Dr. Anand Sharma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

13.
Evaluation of doctors, prescribing behavior towards antihyperparathyroidism with respect to cinacalcet

by Kedar Zambare | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

14.
Advertisement effectiveness of OTC products with special refrence to vitamins and dietary supplements

by N. Gnaneshwar | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

15.
Assessment of market attrativeness of DPP-IV inhibitors

by Ram Shankar Durga | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

16.
Buying behavior of consumers in OTC segment with reference to herbal topical analgesics

by Pallavi Ghosh | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

17.
Study of underlining factors responsible for new drug failure and key suggestions for a successful new product launch

by Aamir Azad Chauhan | Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

18.
In- patients, experiences and satisfaction with governmant hospital

by Megha Choubey | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

19.
'Study on market attaractiveness of statins by assessing the prescription bahavior of physicians with reference to atorvastatin and rosuvastatin'

by Rahul Shroti | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

20.
Analyzing market potential and preference of terbinafine over other drugs used in treatment of tinea infections.

by D. Rahul Kumar | Dr. Sunil Gupta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NIPER, S.A.S. Nagar NIPER Availability: Items available for loan: NIPER LIBRARY (1).

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