Services marketing: people, technology, strategy

By: Lovelock, ChristopherContributor(s): Wirtz, JochenMaterial type: Text

TextPublication details: Delhi Pearson Education 2004 Edition: 5th edDescription: xviii, 652p. pISBN: 81-297-0453-6Subject(s): Service industries-Marketing ;Pricing ;Revenue management ;Customer services ;MarketingDDC classification: 658.8

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Item type	Current library	Call number	Status	Barcode
Books	NIPER LIBRARY	658.8 LOV (Browse shelf(Opens below))	Available	4203
Books	NIPER LIBRARY	658.8 LOV (Browse shelf(Opens below))	Available	4204
Books	NIPER LIBRARY	658.8 LOV (Browse shelf(Opens below))	Available	C125

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