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Tata: the evolution of a corporate brand

By: Witzel, MorgenMaterial type: Text

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TextPublication details: New Delhi Penguin 2010 Description: xviii, 222p. pSubject(s): Tata Group --Public relations ;Corporate image --India ;Branding (Marketing) --India ;Creative ability in business --IndiaDDC classification: 659.2

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Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	659.2 WIT (Browse shelf(Opens below))	Available		7278
Books	NIPER LIBRARY	659.2 WIT (Browse shelf(Opens below))	Available		7279

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