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Brand medicine: The role of branding in the pharmaceutical industry

By: Blackett, Tom (Ed.)Contributor(s): Robins, RebeccaMaterial type: TextTextPublication details: Hampshire Palgrave 2001 Description: xxvii, 308p. pISBN: 0-333-93098-3Subject(s): Branding-Pharmaceutical industryDDC classification: 658.8
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