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Tata: the evolution of a corporate brand

By: Witzel, MorgenMaterial type: TextTextPublication details: New Delhi Penguin 2010 Description: xviii, 222p. pSubject(s): Tata Group --Public relations ;Corporate image --India ;Branding (Marketing) --India ;Creative ability in business --IndiaDDC classification: 659.2
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Item type Current library Call number Status Date due Barcode
Books Books NIPER LIBRARY
659.2 WIT (Browse shelf(Opens below)) Available 7278
Books Books NIPER LIBRARY
659.2 WIT (Browse shelf(Opens below)) Available 7279

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