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	1.	What's in a brand: building brand equity through advertising by Jones, John Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 1998Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.827 JON. Place hold Add to cart (remove)
	2.	Brands in the balance: meeting the challenges to commercial identity by Drawbaugh, Kevin. Edition: Delhi ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Addison Wesley Longman 2001 2001Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.827 DRA. Place hold Add to cart (remove)
	3.	4-D branding: cracking the corporate code of the network economy by Gad, Thomas. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2001Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.827 GAD. Place hold Add to cart (remove)
	4.	Managing Indian brands: marketing concepts and strategies by Kumar, S. Ramesh. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing 2002Availability: Items available for loan: NIPER LIBRARY (5)Call number: 658.827 KUM, ... Place hold Add to cart (remove)
	5.	Brand positioning: strategies for competitive advantage by Sengupta, Subroto. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: NIPER LIBRARY (1)Call number: 658.827 SEN. Place hold Add to cart (remove)

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